Guiding our mission is the belief that stories are powerful tools given to us to understand life. Each story frames the world in such a way that makes sense of the complex and significant.

Far from being trivial or trite, stories are lenses necessary to understand reality. We each organize our relationships and experiences into a narrative that we live out. Mere living and functioning requires a foundational narrative that we can inhabit.

Ultimately, we all participate in the grand narrative of history. Our stories only supplement the good news of the greatest story ever told.

A story is worth being told when it deals with man’s search for meaning. Reaching a milestone in the pursuit of meaning is what we call a Yureka moment. These are the stories worth documenting.